As noted in a previous post, there is a bit of speculation going on about how important using social media and new media methods will matter in the 2010 elections.
The use of new media gave President Barack Obama an effective tool during the 2008 elections.
So by the numbers, how is it going in the Florida governor's race?
Chief Financial Officer Alex Sink has more than 9,500 Facebook fans and has more than 2,800 followers on Twitter. She has posted six videos to her YouTube channel over the last 10 months, including a sarcastic one that was done by having a Sink staffer videotape McCollum while talking to reporters.
It's worth noting, however, that McCollum has been much more prolific on Twitter. He has posted nearly 270 tweets to Sink's 63 tweets.