Many of the changes have been well documented: Visits to editorial boards, a less formal wardrobe, a willingness to interact more with the media and just as importantly a decision to have Scott stay out of the middle of certain controversies. (Case in point: Scott has struck very neutral-sounding positions on the tug-of-war between Sen. Mike Fasano and the State Board of Administration or the dust-up on the sinkhole insurance rates of Citizens Property Insurance.)
But emails from the governor's office show that another campaign to change Scott's image may soon be coming: "The 10 myths about Rick Scott."
Back in August Chief of Staff Steve MacNamara sent an email to Communications Director Brian Burgess labeled "10 myths" and all it says "let's discuss."
That was followed later that month by this document composed by Amy Graham, who also works in the governor's press office.
Five Myths About Florida Governor Rick Scott Dispelled
Myth: Rick Scott has always been wealthy.
Truth: The son of a truck driver and a JCPenny Clerk, Governor Rick Scott started school in public housing in Kansas City, Missouri. Because his family always struggled financially, Governor Scott began working at a young age doing everything from delivering newspapers and cleaning phone booths, to selling groceries and working on a ship in the United States Navy. These jobs taught him the value of working hard for every dollar and the impact every penny has on a family’s ability to put food on the table.
Myth: Rick Scott hasn’t done anything to create jobs
Truth: Since Governor Scott took office in January, Florida’s unemployment rate went down for five straight months and held steady in June. Florida is well on it’s way to reaching 700,000 jobs in seven years because of Governor Scott passing tax cuts, streamlining state government and beginning the steps necessary to return state government to its core functions and ignite private sector job growth.
Myth: Rick Scott is operating his plane at the state taxpayer’s expense.
Truth: Governor Scott covers all costs associated with the operation of his jet out of his own pocket - at no cost to the state. This includes fuel, operation, maintenance and storage costs. It is also important to note that Governor Scott does not accept a salary from the state, with the exception of one penny each month to keep him on the state payroll.
Myth: Rick Scott doesn’t talk to the media
Truth: Governor Scott talks to the media every day and at minimum, one hour of his schedule is set aside for interviews. He often jokes that he speaks to the media more than he speaks to his wife Ann. Governor Scott has done more than 130 radio interviews since March and has already begun participating in editorial board meetings. Governor Scott will meet with all 12 Florida editorial boards.
Myth: Rick Scott doesn’t believe in open government
Truth: Governor Scott is a proponent of open government laws and believes the public has a right to know what state government is doing with their hard-earned tax dollars. Since January 4, 2011, the Governor’s Office has received 813 public records requests, of which 97 percent have been completed and three percent are in progress. This is compared to just 960 public record requests the Governor’s Office received during the entire four years of Governor Crist’s term.
It remains to be seen whether or not Scott's office reaches 10 myths, but even more interesting will be how this campaign is launched and conveyed to the public.