"Devious plans" -- how Jeb Bush's words continue to haunt him

It came while Jeb Bush was in the middle of a hard-fought campaign.

It was the kind of comment that created a torrent of coverage that threatened to upend the supposed Bush juggernaut.

But it didn't happen this year. Try 13 years ago.

When running for re-election as governor, Bush was caught on tape during a meeting in his Capitol office in Tallahassee boasting about how he had "devious plans" if a proposed constitutional amendment dealing with class size pushed by rival (and then State Sen.) Kendrick Meek was ultimately adopted by voters.

Bush had used the proposal _ which called for reducing class sizes in all levels of Florida schools _ as a way to attack Democrat Bill McBride. While McBride advocated for passage of the amendment Bush warned it would trigger massive tax hikes. Bush proclaimed that if it passed it would "blot out the sun."

So during a meeting with people from Pensacola _ including a sitting state legislator _ Bush was apparently unaware that a reporter was in the room with him and the tape recorder was rolling when talk turned to the pending amendment.

"I've got a couple of devious plans if this thing passes," said Bush with a sarcastic tone.

That same tape also shows that Bush joked about the sexual orientation of the women involved in the tragic disappearance of foster child Rilya Wilson and that he talked about trying to raise teacher salaries in a way that would bypass teacher unions.

Bush would later contend he didn't know he was being taped, but the remarks placed his campaign on the defense and was a major gaffe with just weeks to go before voters headed to the polls.

And in a way, it was his campaign that had inadvertently allowed the damaging incident to occur.

That's because the Gannett reporter who taped the remarks during the meeting was not allowed to be rotated in on a campaign bus with Bush earlier that same year.

Todd Harris, a communications and political strategist who would later go to work for Marco Rubio and other prominent GOP candidates, made a calculated decision as to who would spend time with Bush and who couldn't. Those decisions weren't based so much on actual coverage, but whether or not the media outlet audience was someone the campaign was targeting. Despite the request from reporter Alisa LaPolt to be included on the bus, Harris turned her down and used a bit of profanity to express how he didn't care about Gannett's coverage about Bush.

So in other words, if LaPolt had been on the bus with other reporters then a few weeks later it's reasonable to conclude Bush would have recognized her when she came into his office.

The relevance of this Bush history is to recount how the Republican's history of making seemingly off-the-cuff remarks is not new.

And among Tallahassee reporters it was one of the main drawbacks that some had cited about a campaign for presidency. Many reporters who covered him closely had wondered whether Bush - who at times has a prickly personality - would be able to sustain himself through a gauntlet of national media coverage where every word is followed closely and then amplified in a world of social media.

Bush's comments of seemingly awkward comments dated all the way back to his 1994 bid for governor when he said he would probably do nothing for black voters if he were elected. He was caught on camera saying "kick their asses out" when Meek and another legislator held a sit-in protest in the governor's suite of offices over Bush's efforts to eliminate affirmative action in college admissions and state spending. (Bush's staff would later contend he was referring to reporters, not Meek and then State Rep. Tony Hill.)

So far on the campaign trail this year, Bush had made a long line of comments that have drawn scrutiny, including "stuff happens" and the "free stuff" comment regarding how Democrats appeal to black voters.

For Bush these comments have overwhelmed the narrative that the campaign has tried to put together from day one. (That Bush is a consistent conservative reformer with an actual track record that shows his dedication to getting things accomplished.) The mostly unscripted moments for Bush have also come on top of a vetting by news organizations that many of the other candidates have not yet gone through.

While Bush is a wonky person who loves to delve into details and can often go head to head with reporters, he can also be impatient and terse when confronted with questions.

Another great moment from the 2002 campaign: During a stop at the Ham Jam festival in northeast Florida, Bush's campaign apparently didn't have the governor's visit to the barbecue/country music event completely mapped out.

In a scene almost out of Spinal Tap, Bush and his entourage are wandering around behind the stage set up at the festival trying to figure out where he is supposed to go.

Walking through the thin haze of smoke that hangs over the site, they go around to one side, double back and then back to the same place they were previously. Finally an exasperated Bush _ waving his hands at the press contingent following him _ snaps at a staffer "Where are we going? I'm not going to talk to them again. I've already talked to them."

Of course in the end Bush prevailed in that election due to his organization, his cash advantage and the fumbled campaign of his opponent. He may prevail again in the long-drawn out GOP primary for president. It could be that some of his quips could help him counter the "low energy" cracks made by Donald Trump.

But his last state campaign was waged during a different media era. It was also an environment where there was not around-the-clock dissection of every move. Bush has to remain engaged on the campaign trail as the primaries draw closer. And that means there could be another unscripted moment that could cause even more headaches for him.

Comments

[SANDY OESTREICH]

I remember that. I also remember him shouting, "get these d....d reporters out of here (though 3 activists stayed put-one of them a NOW member, Barbara DeVane).

He's a smoother polished, but still just a corporate head who thinks he can just rule rather than govern.

Recent comments Just SO Typical.

Let's START ELECTING ADULTS!?

[John]

Did you like Jeb Bush or Donald Trump? I saw many people like Jeb so much.